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Visa – Bangalore, Karnataka – Web Analytics Implementation Specialist Location: India-Karnataka-Bangalore Organization: Visa Inc. Job: Software Engineering Job Number :160693 Description Job Requisition – Web Analytics Implementation Specialist As the Web Analytics Implementation Specialist, support Visa’s B2B and B2C as well as internal Web analytics initiatives, you will be on a team responsible for understanding business requirements, drafting solution design and implementation specs, implement tagging using defined standards, document implementation, setup reporting to meet the business requirements of our marketing and product office clientele. Key responsibilities and deliverables include: -Coordinate closely with the Digital Analytics Platform team (Google Analytics Premium) in synthesizing requirements from multiple sources (such as web and mobile) including product managers, development teams, and functional group members. -Translate business requirements into tag implementation specifications (build SDR framework) and work independently (coding for sites managed by the team) or with multiple cross functional teams to get tags pushed to production. -Be an expert in tag management systems(Google Tag Manager) -Develop and implement coding practices for site tagging and follow industry standards -Assist with new project on-boarding, create and help create and publish reports for stakeholders using Excel, Tableau and Clickstream analytics (Google Analytics Premium and Localytics) as needed. -Website behavior and customer experience analysis. -Documentation relating to existing processes and suggestion / presentations for improving those processes. -Conduct user training sessions for basic users and advanced users Qualifications Basic Qualifications Requirements: -BE/B Tech preferably in Computer Science -Expert in Javascript, HTML, Jquery and other scripting languages -5 years’ experience with Google Analytics(Premium experience preferred) and must be an expert in web analytics implementation using Google Analytics -Expert in web analytics implementation frameworks -Must have experience with validating data and troubleshooting data integrity issues. Must be familiar with QA process and industry standard tools for testing. -Must be an expert in Google Tag Manager with 2-3 years’ experience with Tag Management Solutions such as Gogle Tag Manager, Tealium etc. -2-3 years of experience in using data visualization tools such as the Microsoft Office suite, Tableau etc. -High level understanding of SEM( Search Engine Marketing)/ PPC (Pay Per Click) and SEO (Search Engine Optimization) -1-2 years of experience in advanced web analytics methodologies such as experimentation and testing(A/B and MVT) -Excellent communication skills with ability to communicate with both technical and non-technical teams -Must be able to work with cross functional teams under minimal supervision. -Able to detect anomalies, alert appropriate business and technical teams in a timely manner -Keep abreast with industry trends and best practices and share knowledge with cross functional teams -An excellent negotiator that leads help resolve conflicts constructively and involve respective teams as necessary…. – Permanent – Full-time
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Web Analytics Implementation Specialist Job
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